Even the best-built home can lead to an unhappy client when expectations don't match reality. For custom builders and remodelers and single-family builders, proactive buyer education can help prevent misunderstandings about budgets, allowances, schedules, change orders, inspections, closing and warranty service.

In this candid webinar, industry experts share practical strategies for setting expectations, communicating through uncertainty and turning better-informed clients into satisfied homeowners, stronger referrals and repeat business.

Also learn how to use Buying Your New Home, A Guide to Home Buying, Second Edition, from NAHB BuilderBooks, as a third-party resource to support your customer education and communication process.

Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.

Who Should Attend This Webinar
This webinar is ideal for residential construction professionals who work directly with home buyers and homeowners, including:
Custom builders.
Remodelers.
Single-family builders.
Architects and designers.
Sales and marketing professionals.
Construction and customer service leaders.
Business owners and executives who want to improve customer satisfaction, referrals and sales.

What Will You Learn in Closing the Expectation Gap?
Identify the most common points where client expectations become misaligned during the home-building and remodeling process.
Explain budgets, allowances, contracts, schedules, design decisions, change orders, inspections, closing and warranty service in clear, homeowner-friendly language.
Build a repeatable expectation-setting and communication process across sales, design, construction and post-closing service.
Learn how proactive buyer education can build trust, improve customer satisfaction and generate more referrals.
Use a third-party buyer-education resource to complement your contracts, procedures and client communications.