This course is designed to help companies think strategically about social media and how it fits into the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content. After the foundation is in place, tactics like social media can be incorporated to drive traffic to the website.

The world has changed; it is no longer enough to just be online. Millennials have changed the game for all generations. The sales process is about the user experience, so make it fun!

Most companies have a website, Facebook and Twitter pages and various other social media accounts. Often what they are missing is the strategy to make them work together and produce results that meet goals. This course will help participants to craft a marketing plan that includes social media as a key component.

Participants in this course will be able to:

• Identify the fundamentals of a sound marketing foundation
• Recognize how social media relates to the company’s marketing foundation
• Use content calendars to effectively plan and maintain a strategic program
• Identify and engage the right audience
• Discover how to start conversations today for sales tomorrow