NAHB Webinar: Selling the Lifestyle: Marketing 55+ Communities in the Digital Era
NAHB's 55+ Housing Council webinar series offers builders, developers and industry professionals practical insights into today's active-adult market. Attendees will hear real-world examples and explore the latest trends shaping buyer preferences, community design, profitability strategies and marketing approaches.
Whether you're currently developing active-adult communities or considering entering the market, this series will provide actionable insights to help you stay competitive in one of housing's most important growth sectors.
In this webinar: Understand how marketing strategies for active-adult communities are evolving, including digital channels, virtual tours, social media engagement plus more.
Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
Date and Time
Thursday Nov 12, 2026
1:00 PM - 2:00 PM EST
November 12, 2026
1:00 pm
