Spring is go-time in new home sales--traffic spikes, leads pour in and prospects move fast. The builders who win aren't just busy, they're aligned. This Shop Talk dives into one of the biggest opportunity areas in home building: how online sales counselors, on-site sales teams and marketing can best work together to create a seamless, confidence-building experience for today's buyer.

This discussion will explore how handoffs really happen (and where they break down), how messaging stays consistent from first click to initial visit and how teams can stay connected during the spring surge to drive qualified leads and sales.

NOTE: This Shop Talk will be recorded for use on NAHB.org. By registering for this discussion, you agree to participate.

Exclusively for Council Members: Free registration for council members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.