You've aligned the sales team, but what actually moves the buyer forward? This live Shop Talk discussion will explore how builders and their marketing partners can guide that journey with the right messaging, timing, and tools--instead of relying on hope and follow-up alone.

NOTE: This Shop Talk will be recorded for use on NAHB.org. By registering for this discussion, you agree to participate.

Exclusively for Council Members: Free registration for council members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.