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DTSTART:20261110T180000Z
DTEND:20261110T190000Z
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SUMMARY:NAHB Webinar: Marketing in the AI Era: The Do' s\, The Don'ts\, & The Hidden Secrets
DESCRIPTION:AI is reshaping how builders\, remodelers and marketers connect with buyers. But using AI effectively takes more than plugging prompts into ChatGPT. \n\nIn this practical webinar\, learn how to use AI tools like ChatGPT to strengthen marketing\, sales communication and customer engagement without losing the human touch. Discover how to turn AI into a communications coach that helps your team create sharper messaging\, stronger buyer journeys and higher-quality leads. \n\nExplore proven strategies for combining AI with human insight to develop more relevant\, conversion-focused content across websites\, email campaigns\, social media\, video scripts and sales conversations. The webinar also uncovers common AI mistakes\, myths and overlooked tactics that can make the difference between generic content and messaging that truly connects. \n\nFree registration is available to all after login. To create an account\, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.\n\n \nWhat You'll Learn \n\n\n	Create more effective prompts that generate stronger marketing content \n	Refine AI-generated messaging for authenticity and brand voice \n	Use AI to simulate buyer perspectives and improve customer communication \n	Enhance written and verbal sales messaging \n	Identify the do's and don'ts of AI-assisted marketing \n	Apply practical AI strategies immediately to improve engagement and conversions \n\nWho Should Attend \n\n\n	Single-family builders \n	Remodelers \n	Multifamily builders and developers \n	Marketing and sales professionals in residential construction
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: inherit\; margin: 0px 0px 10px\; line-height: 1.6\; font-size: 14px\; color: rgb(67\, 63\, 63)\; font-family: Roboto\, Helvetica\, Arial\, sans-serif\;">AI is reshaping how builders\, remodelers and marketers connect with buyers. But using AI effectively takes more than plugging prompts into ChatGPT.&nbsp\;</p>\n\n<p style="box-sizing: inherit\; margin: 0px 0px 10px\; line-height: 1.6\; font-size: 14px\; color: rgb(67\, 63\, 63)\; font-family: Roboto\, Helvetica\, Arial\, sans-serif\;">In this practical webinar\, learn how to use AI tools like ChatGPT to strengthen marketing\, sales communication and customer engagement without losing the human touch. Discover how to turn AI into a communications coach that helps your team create sharper messaging\, stronger buyer journeys and higher-quality leads.&nbsp\;</p>\n\n<p style="box-sizing: inherit\; margin: 0px 0px 10px\; line-height: 1.6\; font-size: 14px\; color: rgb(67\, 63\, 63)\; font-family: Roboto\, Helvetica\, Arial\, sans-serif\;">Explore proven strategies for combining AI with human insight to develop more relevant\, conversion-focused content across websites\, email campaigns\, social media\, video scripts and sales conversations. The webinar also uncovers common AI mistakes\, myths and overlooked tactics that can make the difference between generic content and messaging that truly connects.&nbsp\;</p>\n\n<p style="box-sizing: inherit\; margin: 0px 0px 10px\; line-height: 1.6\; font-size: 14px\; color: rgb(67\, 63\, 63)\; font-family: Roboto\, Helvetica\, Arial\, sans-serif\;">Free registration is available to all after login. To create an account\, visit <a data-feathr-click-track="true" data-feathr-link-aids="580e6bef8e8027472d6f7125" href="http://www.nahb.org/register" rel="nofollow noopener noreferrer" style="box-sizing: inherit\; color: rgb(0\, 32\, 91)\; text-decoration: none\; font-weight: bold\;">www.nahb.org/register</a> or call the help desk at 202.266.8313 for assistance.<br style="box-sizing: inherit\;" />\n&nbsp\;</p>\n<strong style="box-sizing: inherit\; font-weight: bold\; color: rgb(67\, 63\, 63)\; font-family: Roboto\, Helvetica\, Arial\, sans-serif\; font-size: 14px\;">What You&rsquo\;ll Learn</strong><span style="box-sizing: inherit\; font-family: Roboto\, Helvetica\, Arial\, sans-serif\; color: rgb(102\, 102\, 102)\;">&nbsp\;</span>\n\n<ul style="box-sizing: inherit\; padding: 0px\; margin: 1em 0px 10px 2em\; list-style: disc\; color: rgb(67\, 63\, 63)\; font-family: Roboto\, Helvetica\, Arial\, sans-serif\; font-size: 14px\;">\n	<li style="box-sizing: inherit\; line-height: 20px\; margin: 0.8em 0px\;">Create more effective prompts that generate stronger marketing content&nbsp\;</li>\n	<li style="box-sizing: inherit\; line-height: 20px\; margin: 0.8em 0px\;">Refine AI-generated messaging for authenticity and brand voice&nbsp\;</li>\n	<li style="box-sizing: inherit\; line-height: 20px\; margin: 0.8em 0px\;">Use AI to simulate buyer perspectives and improve customer communication&nbsp\;</li>\n	<li style="box-sizing: inherit\; line-height: 20px\; margin: 0.8em 0px\;">Enhance written and verbal sales messaging&nbsp\;</li>\n	<li style="box-sizing: inherit\; line-height: 20px\; margin: 0.8em 0px\;">Identify the do&rsquo\;s and don&rsquo\;ts of AI-assisted marketing&nbsp\;</li>\n	<li style="box-sizing: inherit\; line-height: 20px\; margin: 0.8em 0px 2em\;">Apply practical AI strategies immediately to improve engagement and conversions&nbsp\;</li>\n</ul>\n<strong style="box-sizing: inherit\; font-weight: bold\; color: rgb(67\, 63\, 63)\; font-family: Roboto\, Helvetica\, Arial\, sans-serif\; font-size: 14px\;">Who Should Attend&nbsp\;</strong>\n\n<ul style="box-sizing: inherit\; padding: 0px\; margin: 1em 0px 10px 2em\; list-style: disc\; color: rgb(67\, 63\, 63)\; font-family: Roboto\, Helvetica\, Arial\, sans-serif\; font-size: 14px\;">\n	<li style="box-sizing: inherit\; line-height: 20px\; margin: 0.8em 0px\;">Single-family builders&nbsp\;</li>\n	<li style="box-sizing: inherit\; line-height: 20px\; margin: 0.8em 0px\;">Remodelers&nbsp\;</li>\n	<li style="box-sizing: inherit\; line-height: 20px\; margin: 0.8em 0px\;">Multifamily builders and developers&nbsp\;</li>\n	<li style="box-sizing: inherit\; line-height: 20px\; margin: 0.8em 0px 2em\;">Marketing and sales professionals in residential construction&nbsp\;</li>\n</ul>\n
LOCATION:
UID:e.9402.2668
SEQUENCE:3
DTSTAMP:20261028T071616Z
URL:https://members.hbaknoxville.com/events/details/nahb-webinar-marketing-in-the-ai-era-the-do-s-the-don-ts-the-hidden-secrets-2668
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